At the University of Alabama, each Public Relations student is tasked with one final project: to work among team of 11 to create a comprehensive PR plan for a real life client. I had the absolute pleasure of serving on the creative team, as well as spearheading the Merchandise Revitalization strategy. Here is what we created:

The Team: Victory Lap Public Relations

The Client: Talladega Superspeedway

The Task: To expand and diversify Talladega’s audience while increasing ticket sales and race viewership

The Theme: Feel the Rush